LONG TEA

Branding & Packaging

Opportunity

With the current landscape of tea competitors within large health conscious grocery store chains, there is little to no representation of premium Taiwanese tea.

According to a New York Post article:

  • 77% of people surveyed read nutrition labels with 71% looking for sugar

  • 53% of Americans feel food labels are misleading

  • 33% of people surveyed consider transparency from a brand as an extremely important factor when purchasing food products

According to a 2021 survey conducted by the International Food Council:

  • 64% say they try to choose foods made with clean ingredients and are more likely to purchase products with “Clean” vs “Chemical-sounding” ingredients

Mission

Bring unique premium Taiwanese tea to Western health conscious markets in a convenient and sustainable way.

VALUE PROPOSITION

Offer a convenient, reasonably priced and healthy premium tea experience with the perfect balance of sweetness to ensure preservation of true tea flavors while prioritizing clean ingredients.

  • Healthy

  • Grass Roots

  • Knowledgeable

  • Artistic

  • Simple

  • Timeless

  • Reasonable

Brand Traits
Brand Values

  • Longevity

  • Openess

  • Nature

  • Tradition

Customer Profiles

Branding

Concepts

Sacred Geometry // Natural & Organic // Idealist

Inspired by the long forms of organic row crops found on Taiwanese tea farms.

TYPOGRAPHY

COLOR

Packaging Label

Website

SOCIAL

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